Brand Activation Executive – Luxury Brand
This is a diverse and fast paced role with focus across multiple key customer touch points. Serves as local SPOC for Marketing to any other departments in the local structure. The role coordinates execution of brand marketing activations and interactions in the market. Key focus will be on B2B marketing activity (on line /off line), POS creation and execution, local PR, trade events and local brand activations such as local sponsorships & partnerships.
Responsibilities
Implementation of all marketing activities guided by the cluster (GBIE), this might include:
- Local coordination and execution of communications (online, offline), campaigns, incl. website- and webshop-activation, SoMe, local promotions (D2C). Working closely with agencies.
- Create and localize digital content and print materials to delight customers (visuals/videos and text) at various touchpoints along the customer journey or for specific events such as; fairs, dealer events, etc., to support TMS Lead
- Supports TSM lead in channel/account prioritisation and annual plans/activity eg. Black Friday
- Consults with TSM lead on Coop/A&P spend, coordinates and monitors local marketing /advertising budget, shop-in-shop displays, digital activation plans
- Supports Business Development Managers in translating marketing strategies into effective and aligned marketing plans and executing these plans with the marketing team at the retailer
- Supporting Product Trainer and Culinary Experts in running training events and cooking sessions in both B2B and D2C
- Coordinates local display executions, with the retailer and the display
production/installation agency
- Planning, execution and participation to trade fairs and customer activation events
- Presenting of novelties, price-lists, promotions etc. to other departments in the local structure.
- Supports in the creation of selling tools for local organisation
- Ensures information-flow to retail-partners and employees
- Marketing execution for activity with Service
Competencies/Skills
- 3+ years relevant work experience in a mid-level role, experience in premium-brand company and/or consumer goods industry a plus.
- Highly motivated to get things done, a continuous improvement mindset, inspire others and be part of a hard-working, target-orientated team
- Ability to engage and positivity influence internal & external stakeholders
- Self-starting, intuitive individual
- Highly organised and capable of prioritising and managing deadlines within a fast-paced environment
- Creative – be able to adapt global campaigns & POS for Irish consumers
- Commercially-minded
- Excellent written and oral communication and presentation skills of the local language
- Strong mobility and willingness to travel in the country to build and maintain B2B relationships
Why Choose Clark?
- Inclusive & Supportive: We welcome diversity, ensure equal opportunities, and provide reasonable accommodations for interviews.
- Expert Guidance: Our experienced recruiters are dedicated to finding the right fit for you.
- Personalised Support: We're with you every step of the way to ensure a smooth job search.
Ready to take the next step? Apply now.
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