Our Kildare based client is currently recruiting a Marketing Manager to join their team on a full-time permanent basis. 

The Marketing Manager will be responsible for the creation and implementation of marketing campaigns and would oversee the event creation associated with all festivals. 

This role will require travel to Leopardstown twice weekly. 

Key Responsibilities: 
  • Develop and implement best in class marketing campaigns to deliver sales and attendance KPIs.
  • Work with the Marketing Manager to plan annual budget and manage budget for each event.
  • Work with the Marketing Manager on ticketing/sales plans for each event.
  • Manage relationships with external agencies (creative, media buying, media partners) to optimise outcomes in line with strategic objectives.
  • Manage and develop media partnerships to maximise opportunities.
  • Manage event plan for all marquee festivals including working with 3rd party event suppliers, booking of entertainment. 
  • Project manages and third party supplier management, sourcing acts, ticket sales monitoring & marketing campaign.
  • Lead a data driven approach to sales and marketing, utilising data insights from all available customer data points to ensure effective communication with customers.
  • Collect and analyse information to understand customer requirements, and use the information to constantly improve the customer experience. 
  • Oversee data growth and channel growth projects in line with KPIs.
  • Oversee management of website and digital channels, delivering high standard, consistent tone, and a clearly identifiable brand.
  • Maintain excellent relationships with industry and general media partners, issuing press releases and information updates as necessary.
  • Manage direct reports and implement regular one -to-one meetings and meetings with team.
  • Operate as an integral part of the team and event delivery team. 
 
Skills and Experience: 
  • At least 3 years experience in a similar role.
  • Evidence of strong management, planning, project management and organisational skills, required to manage an extensive portfolio of events and marketing campaigns.
  • Relevant marketing experience, ideally in a customer-centric fast paced environment.
  • Ability and experience in setting, monitoring and reporting against targets to key internal stakeholders.
  • Budget management skills with a focus on value for money/return on investment.
  • Experience in customer segmentation and successful marketing campaigns, supported by data-analysis and market insight, required to deliver successful sales driven campaigns.
  • A broad-based sale, marketing, and communications skillset.
  • A thorough understanding of digital marketing and the role of social media and analytics in attracting and retaining customers.
  • Strong people skills with an ability to influence key stakeholders.
  • Strong interpersonal skills and an ability to work within multiple teams.
  • A commercial approach with emphasis on attendance and CX targets.
  • A capacity to establish positive relationships with key stakeholders both internal and external.
  • Planning, report writing and budget management experience including reporting performance against budget.
  • The ability to understand and support other aspects of the business will be a critical success factor.
An excellent opportunity for the right candidate, to apply please send your CV today!

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