Marketing Specialist/Coordinator (1 day per week)

Marketing Specialist/Coordinator (1 day per week)

Role Overview:

As a Marketing Specialist/Coordinator, you will play a pivotal role in growing awareness, engagement, and revenue for our brand working closely with our PR Agency and Digital Design and Marketing Agency. Working cross-functionally, you’ll lead impactful campaigns, improve content quality and user journeys, and drive digital performance. This role combines strategic thinking with hands-on execution across social media, events, PR, content creation, and sales/marketing support.

Key Responsibilities:

Digital Strategy & Performance

• Develop and implement digital strategies to support awareness, engagement, and revenue goals.
• Regurlarly report on digital channel performance, providing actionable insights.
• Monitor trends and opportunities in digital marketing, applying them to drive continuous improvement.

Social Media & Advertising

• Plan, manage, and optimise paid social campaigns.
• Test targeting, creative formats, and messaging to improve campaign outcomes.
• Support the wider social media strategy with insights and content best practices.

Content & Visuals

• Collaborate with internal and external teams to enhance content quality across web, social, and email platforms.
• Assist in creating visual content using tools like Canva or Adobe Creative Suite.
• Ensure all content is engaging, user-focused, and aligned with the brand’s voice and tone.

Email Marketing

• Plan and execute targeted email campaigns using segmentation and automation tools.
• Monitor engagement metrics and refine strategies to improve performance.

Website & E-commerce

• Partner with our external Digital Design & Marketing Agency to manage website content and user experience, ensuring a seamless journey for visitors.
• Use analytics to improve conversion rates and support income-generation activities.
• Implement practical SEO strategies to increase visibility and traffic.

Event Marketing & PR

• Coordinate marketing efforts for events, including planning, promotion, and follow-up.
• Support PR initiatives to enhance brand reputation and media presence.

Reporting & Analysis

• Use tools like Google Analytics to track performance and inform decision-making.
• Communicate insights and learnings to foster a culture of continuous improvement.

Person Specification:

Essential Skills & Experience

• Proven experience in a digital marketing role (agency or in-house).
• Strong understanding of digital strategy and campaign execution.
• Hands-on experience with social media ads management and targeting.
• Proficient in using analytics and reporting tools (e.g., GA4).
• Experience in website and content management (no coding required).
• Working knowledge of SEO principles and e-commerce platforms.
• Excellent written and verbal communication skills.
• Organised, detail-oriented, and comfortable managing multiple projects.
• Collaborative mindset with a passion for continuous learning.

Desirable Skills & Experience

• Experience with CRM systems and marketing automation tools.
• Visual content creation using design tools (e.g., Canva, Adobe Creative Suite).
• Exposure to agency or vendor management.
• Curiosity about digital innovation and AI tools in marketing.

Qualifications:

• Degree in marketing, digital media, communications, or equivalent experience.
• Certifications in relevant platforms (e.g., Google Ads, HubSpot, CIM) are a plus.

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