Internal Job Posting
Position: Marketing Specialist & Content Creator
About Us: Join our dynamic and innovative team based in Edenderry, Co. Offaly, as a versatile Marketing Specialist & Content Creator. This dual role offers a unique opportunity to contribute significantly to both the development of comprehensive marketing strategies and the creation of compelling content to engage our target audience.
Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Plan, create, and publish high-quality content across various platforms, including blogs, social media, and email marketing.
- Manage digital marketing campaigns, encompassing SEO, email marketing, social media, and pay-per-click advertising.
- Maintain an editorial calendar for consistent content flow.
- Monitor and analyze the performance of marketing campaigns and content, making data-driven decisions for optimization.
- Conduct research on industry trends, providing valuable insights.
- Plan and execute content marketing initiatives, such as blog posts, infographics, and videos.
- Collaborate with cross-functional teams to ensure alignment of content and marketing strategies.
- Create multimedia content (images, infographics, videos) for audience engagement.
- Manage social media accounts and engage with the online community.
- Optimize content for search engines (SEO) to enhance organic search rankings.
- Ensure consistent messaging and branding across cross-functional teams.
- Analyze content and marketing campaign performance metrics, refining strategies for improved engagement.
- Stay updated on industry trends, competitor activities, and the latest content marketing technologies.
- Enjoy working with social media platforms to enhance brand visibility and engagement.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1-2 years of proven experience in marketing.
- Proven experience as a content creator or in a similar content-related role.
- Strong understanding of digital marketing strategies and tactics.
- Exceptional writing and editing skills with keen attention to detail.
- Proficiency in marketing software and tools (e.g., Google Analytics, SEO tools, email marketing platforms).
- Proficiency in creating and editing multimedia content (e.g., Adobe Creative Suite, video editing software).
- Excellent written and verbal communication skills.
- Basic knowledge of SEO best practices and content optimization.
- Creative thinking and problem-solving abilities.
- Strong project management and time management skills.
- Enthusiasm for staying updated on marketing trends and technologies.
INDCLA
