Our client is currently seeking an experienced Marketing Executive to join the Marketing team on a permanent basis. The successful candidate will work as part of the marketing team creating and designing marketing materials and promotions ensuring that the brand is managed consistently to increase awareness, engagement and promotion of our client both nationally and internationally. The successful candidate will report to the Marketing Manager but will be responsible for managing their own projects.
Key Responsibilities:
- Create engaging marketing campaigns and strategies to promote the Irish equine industry.
- Liaising with internal & external stakeholders to communicate our client’s message and gather content for marketing platforms.
- Organise marketing events and initiatives as well as attend shows and events.
- Assist the marketing team with the monitoring, management and growth of Social Media Channels including Instagram/ Twitter/ YouTube/ Facebook/ Blog etc.
- Ensure the website(s) is up to date, current and engaging at all times providing search engine optimisation.
- Create content and co-ordinate our client’s communication initiatives through press releases, blog posts, monthly newsletters, newspaper advertorials, etc.
- Maintain detailed KPIs and media reports on our client’s communications including website, press releases, & media coverage.
- Monitor website and social media performance by analysing statistics and use this data to plan future campaigns, grow online presence, audiences and forecast future online performance trends.
- Traditional market research, data collation and competitor analysis duties.
- Aid in the administration and co-ordination of athlete gear, logistics and sponsorships.
- Assist in the overall day to day running of the marketing department enabling the department to run to its full potential including additional ad hoc duties where required.
Skills and Experience:
- A relevant third level qualification with minimum of 2 - 3 years marketing communications and practical experience in traditional and online/social media marketing.
- Strong knowledge and use of design software including but not limited to the Adobe Suite.
- A team player with excellent project management, communication, organisational skills, attention to detail and ability to work to tight deadlines.
- The ability to develop and maintain relationships with all relevant stakeholders.
- An understanding of the sport horse industry will be an advantage.
- As equestrian sport and breeding is a seven-day business, flexibility in relation to working hours is required.
Desired:
- Third level education in a relevant field – Marketing, Communications, Equine Science. A relevant qualification with a thorough understanding of multi-channel marketing and practical experience in design online & social media marketing.
- Design and/or Digital Marketing related experience/qualification (or similar)
- Expert command of Microsoft and Adobe products critical to the delivery of the responsibilities of the role (specifically Outlook, Excel, Word, PowerPoint, Photoshop, Illustrator, InDesign)
- Experience using digital analytics software for monitoring social media and website usage and trends
- Knowledge of other graphics editing software
I am eager to hear from you. Please pop your CV across to me, Máire to maire@clark.ie.
